Marketing Manager

Our people are what make our Apricot family great. Whilst all our settings are different, they all share the same values and ethos; working together to inspire the children in our care. Children are at the heart of everything we do, so we are looking for individuals to roll up their sleeves and get stuck in.

Please note, this is a field-based role based across our 4 nurseries in PE2 7BU, PE1 4DG, LE5 1TT and NG2 7PP. Working hours are negotiable at interview and can be flexible for the right candidate.

As a key member of the Apricot Nursery Group, you will play a crucial role in shaping and driving our digital marketing efforts. This dynamic position involves a wide range of responsibilities, from developing and implementing social campaigns to advertising, analysing results, and collaborating with agencies to enhance our brand positioning. While experience in Early Years/Care is a plus, we value your experience, attitude, and skills above all.

Key Responsibilities

Social Media Management:

• Develop and implement a comprehensive social media strategy aligned with the nursery group's overall marketing goals.
• Create and curate engaging content, including text posts, images, and videos, for platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
• Analyze social media metrics to track performance and identify areas for improvement.
• Collaborate with the nursery staff to gather content ideas and ensure consistency in messaging.

Website Management:

• Update and maintain the nursery group's website content, including news, events, and information about the services offered.
• Optimize the website for search engines (SEO) to improve visibility and attract organic traffic.
• Ensure the website is user-friendly and visually appealing.

Marketing:

• Develop and execute marketing campaigns to promote the nursery group and attract new enrollments.
• Create marketing materials, such as brochures, flyers, and email newsletters.
• Manage the nursery group's email marketing campaigns.
• Collaborate with local community organizations to build relationships and promote the nursery.

Qualifications and Skills

• Bachelor's degree in marketing, communications, or a related field.
• Strong understanding of social media platforms and their best practices.
• Excellent writing and communication skills.
• Proficiency in graphic design and content creation tools.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Supportive and collaborative work environment.  

• Employee discount for nursery fees
• Covered flu jabs
• Birthday recognition
• Christmas week off
• Employee Discount Hub: Access exclusive discounts on various services and products.
• Online GP Service: Get convenient access to healthcare professionals from the comfort of your home.
• Employee Assistance Program: Confidential support with personal and professional challenges.
• Cycle to Work Scheme: Save money on a new bike and cycling equipment.
• Discounted Gym Access: Stay fit and healthy with affordable gym memberships.
• Enhanced Training and Development Opportunities: Invest in your future with expanded learning resources.